MSP Social Media Best Practices To Follow if you run an IT Business

6 min

As a Managed Service Provider (MSP) using strong social media profiles with a great design is key. Furthermore, this will help you connect with your customers and draw interest in your business. This article provides some practical tips on how you, as an MSP can enhance your social media profiles.

MSPs of all shapes and sizes need to optimize their Social Media profiles. This article is going to explain how to start with optimizing your social media presence along with some top best practices to follow. 

We will discuss the following:

Why optimize your social media as an MSP?

Do you have social media channels? If not, consider starting using them.

Social media allows you to share your unique knowledge, position yourself as an industry expert and build relationships with new or existing clients.

Below we’ll share some statistics to convince you about the importance of social media.

  • Did you know that 76% of social media users have purchased something they saw on social media?
  • 90% of users follow at least one brand on social media
  • 77% of businesses use social media to reach customers
  • TikTok generated $350 million in revenue in Q4 of 2022
  • 52% of Internet users use YouTube at least once a month

Read more about the top social media statistics and trends of 2023.

What are the Purposes of having Social Media Profiles?

A social media profile is a compilation of information about your business that you use on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.

Having social media profiles as an MSP is crucial for enhanced brand visibility, client engagement, and lead generation. In other words, it allows you to showcase expertise, share industry insights, and build trust with potential clients. 

Active social media presence enables real-time communication, fostering a sense of community and responsiveness. 

Additionally, it serves as a platform to highlight success stories, testimonials, and service offerings, attracting a targeted audience. To sum up, social media optimization enhances the overall digital marketing strategy, positioning your MSP as a thought leader in the IT services space. As a result, as clients increasingly turn to social platforms for vendor evaluation, a well-managed social media presence becomes a competitive advantage, driving business growth and client acquisition.

In conclusion, social media profiles are an essential marketing tool for your business. You can leverage them to connect with customers, share news and information, build relationships, and create a solid community around your brand.

What are the Best Practices for Optimizing your Business Social Media Profiles?

Here are our 7 best practices for optimizing your company’s presence on social networks.

1) Use a Professional Bio

Write a bio that is both interesting and helpful to potential customers. Make sure to include the following 3 points:

1. What you do.

2. Who you serve.

3. Call To Action (CTA) pointing to your website or contact information. Find here some CTA examples.

Top Tip: Use a unique brand or industry hashtag in your bio to help increase your searchability amongst prospects.

Read more on how to write a great social media bio.

A Domotz Example:

🤖 The powerful and cost-effective Network Monitoring Software for MSPs, Integrators and IT Professionals.

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Domotz Instagram

2) Use High-Quality Images

You should use your company  Logo as a profile image. Make sure your logo is not cut off on the edges or blurry. This will affect how your audience perceives your brand.

Furthermore, your cover image needs to have a high resolution. Additionally, use elements and colors that are related to the style and imagery of your business.

When publishing your daily content, choose images that match your brand palette or the color of your brand.

For example, Ferrari the car manufacturer, always uses the color red in posts, even if it’s not the main color of the image.

Top Tip: Use the same imagery across all your social networks to reinforce your brand image.

A Domotz Example:

Our monthly newsletter is out. New features, improved functionality, and new custom scripts await you.

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Domotz November Newsletter

3) Use Short Text

Ever seen a very lengthy post on social media and not read it? We all read endless posts on social media with tons of details in them. In many cases, however, your users will not want to read this kind of content. user in these cases is not tempted to read.

Short, clear text is the best for social networks to catch your audience’s attention.

In the post always include a link that refers to your site, a specific page, or a blog post where you can deepen the topic.

Furthermore, including links is also a best practice for increasing your organic website traffic.

Top Tip: Always remember to track, shorten and personalize your URLs. You can use many tools, such as

A Domotz Example:

📊 Gain real-time insights with Domotz Network Performance Monitoring & Reporting! Stay ahead of issues and ensure optimal performance.

Monitor smarter, not harder:

Domotz Network Performance Monitoring & Reporting

4) Use Instagram the Right Way

The social media best practices above apply to all social media channels including Instagram. 

Instagram drives more attention to the visual part. Images, videos, reels, and stories, this social network has a different way to communicate with people. In addition, you should use different creatives for this channel. Read more on how to use Instagram Reels.

The communication on Instagram takes place using images, often with little text. 

The human component of this channel is crucial, and showing it will surely put you at an advantage. 

It is equally important to maintain a style that’s consistent with your brand.

Top Tip: On an Instagram post, links are not clickable. You need to update the link in your bio. Natively you can only use one link at a time. Our top tip is to adopt linktree, which is a totally free tool that gives you the possibility to use more than one link at once. 

A Domotz Example:

Get ready for an immersive experience with insights, networking, and cutting-edge tech. Take advantage of this incredible opportunity!
Come and meet our experts at booth #1028: we have news and updates to share!

Domotz at IT Nations

5) Build a Community Around Your Brand

Whether you run an MSP or a commercial integration business, the goal of using social media remains the same. Ultimately, you’re using it as a tool to gain visibility for your business and products and to find and recruit new potential customers.  

To be successful in this last step, it is essential to build a strong community around your business.

Previously, Facebook’s algorithm gave priority to the frequency of publication by brands. Nowadays what matters most is the interaction and interest that your content generates in comparison to others. 

Using paid campaigns can facilitate more interaction and interest and introduce your company to new prospects. 

Being courteous, willing to help solve problems and provide information, and present and attentive will give you a  huge competitive advantage. Moreover, you can exploit and amplify this using social media.

Top Tip: communities are incubators of inspiration because they encourage members to share their own stories, which can create connections and inspire others to action.

6) Use the Right Creatives

There are all kinds of creatives you can use on social media. For example, a simple image, carousel, reel, video, or images with text, links, or emojis. The evolution of creatives on social media has seen continuous evolution to keep up with consumer needs and desires. 

Firstly, in the beginning, eras of social media, simple images or images with a link to more information saw the best performance.

Secondly, canvas, which mixes photos, carousels, and videos were then all the buzz. They were interactive and could create better engagement. 

In recent years there has been a very important return to the use of video as the preferential content medium. Video format, preferably in 16:9 format, is crucial to capture the attention of your audience. Why not try posting more video content and seeing how your user base interacts with it? I’m sure you’ll love the results. 

Top Tip: If you share a video, always be sure to use subtitles. People usually scroll with the volume on mute. By using subtitles, won’t miss out on words and concepts. More importantly, people who have hearing disabilities will be able to understand your message too.

A Domotz Example:

Code is like humor. When you have to explain it, it’s bad! Make your Programmers’ Day WOWsome.

International Programmer’s day

7) Keep Your Profile Up-to-date

Always keep your social media profiles up to date with fresh news, blog posts, testimonials, industry tips, and more. Your users and prospects are more likely to understand your message if you repeat it many times in different ways.

Conclusion: Social Media Profile Best Practices For MSPs

Optimizing your social media profiles is one of the most important tools you have to connect with your customers and drive website conversions. 

Hungry for more social media tips?

Read more on 10 social media tips for IT businesses, social media management tools, or check out our social media holiday calendar for MSPs.  

Final Tip: Be sure to regularly update your social media profiles to get the most out of them.

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