The top social media marketing tools from Storrito, to Canva and Google Trends
To create a great social media strategy, choosing the right Social Media Management Tools is key.
We know that many MSPs and service providers are looking for ways to create better and more engaging social media content.
So, as the social media marketing manager at Domotz, I thought it would be worthwhile to create a list of the top social media marketing tools which you can leverage to create an awesome social media presence.
Here are some of my favorite tools when it comes to social media marketing!
How to choose the right social media marketing tools?
Ultimately, before choosing a few Social Media Management Tools you’ll need to define a couple of components within your marketing strategy.
Firstly, creating a coherent brand story through both content and images is the first step to communicating every single day on social networks. For each social network, it is important to identify a specific tone of voice accompanied by specific themes and graphics.
Secondly, the content on your blog is essential to your strategy as it’s mainly where you’ll be directing people in your posts.
Thirdly, you’ll need a medium for programming content. Furthermore, you’ll need to create a schedule for each platform considering when users are most active. platform considering the best time slots, where users are more active.
Fourthly, consider who you can collaborate with on social media including your partners, vendors, influencers, and associations. Look for any partner that can help grow your brand reach and following while also aligning with your organization.
1. Google Trends
This is an incredible free tool that I love. First, before starting any social media campaign, use Google Trends to track and better understand current trends. Use Google Trends to see the top discussions during a specific period.
Google Trends lets you analyze data from Google (and its various platforms including YouTube) searches. ook, for “hot” topics to re-use on your editorial plan, newsletter, or blog.
Thanks to this tool you can get a full picture of keyword searches and popularity which are all for free too!
I love this free tool and it’s one I use daily.
2. Google SpreadSheet
After using Google Trends for research, you can decide your topics, the number of posts, and on which social networks. This is the start of your editorial calendar.
Where is the best place to create an editorial calendar?
The answer is “Google Sheets”!
Using Google spreadsheets allows you to create a content plan and share it with your team members for approval. I love using Google Sheets, so I can create content, share it with the relevant team members and get collaborative.
In your file, you can also include images, links, and suggestions. You can also store your social media advertising plan here too.
Benefits of Google Sheets:
- Easy and free to use
- Your team members can check your editorial plan immediately
- Easy for your team to review
- Access a chronological timeline of all your previous posts
- Enabled your team members to add suggestions, improvements, and corrections to your content
Ultimately, communication on social media is driven by images. Words are important too, but powerful images are the key to engagement.
Canva is an amazing tool that gives you access to a free library of images and templates for personalizing your social media images. , If you need other content, you can upgrade your account for access to video resources, Brand kit, and their Content Planner.
Unleash your imagination, get inspired, and get advice from the Canva community. Increase your Brand Awareness and create inspiring creatives, in a jiffy!
Now, once you’ve checked Google Trends, organized your editorial plan, and defined a creative style that matches your brand’s vision, it’s time to publish your first post!
Don’t worry, the hardest part is over now. As a rule of thumb, the text shouldn’t be too long. You’re writing a post, not a newspaper article!
Ultimately, you want to create shorter texts for social media and use links to your website, blog, or other sources to deepen the topic.
It’s advisable to shorten your links, for both the length of the post and visual reasons. This is where bitly is here to help you!
Bitly is a URL shortening service and a link management platform. It allows you to personalize the final part of your links.
The free plan includes:
- Up to 100 bit.ly links / month
- Unlimited clicks
- Customizable back-halves
- Powerful link history and reporting
- Access to integrations
- 2-Factor Authentication (2FA)
Linktree is a tool that allows you to share multiple links on social media. It rose to fame mainly through Instagram because adding links is complicated. ConsequentlyUnfortunately, Instagram only natively supports using one link at a time.
Moreover, you can only add them to your story and biography.
Linktree offers social media landing pages that allow you to create a customized page with multiple links to content.
Additionally, with a free account, you can create unlimited links and your own customized Linktree page.
Here’s a practical example on our Instagram Account.
Ever wonder how those really cool, fun, and engaging Instagram stories are created? It could be done with Storrito.
Moreover, the editor supports hashtags, mentions, GIFs, locations, quizzes, questions, polls, and all that fun stuff that Instagrammers love. Additionally, you can schedule posts in advance so you don’t have to post while you’re out on a holiday.
Hootsuite might just be the most famous social media application for planning and editing content.
Firstly, it’ll help you manage your social media channels with content planning, scheduling, and analytics.
Subsequently, it allows you to listen in and monitor social conversations about your brand or niche. Furthermore, the user interface is a dashboard and it has social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
What if your Brand is only on Twitter?
No worries, there’s a solution for that too.
TweetDeck is a social media dashboard application for managing your Twitter accounts.
It was originally an independent app that was subsequently acquired by Twitter Inc. and integrated into Twitter’s interface.
You can schedule Tweets (including images), and get notifications and messages. Furthermore, you can also monitor the Twitter Home through your own dashboard and add columns to monitor more profiles and hashtags too.
Well, this isn’t exactly a social media tool, Mailchimp is another freemium tool you might want to add to your marketing toolkit.
Mailchimp is an email marketing software that enables you to send targeted emails, create unique newsletters and differentiate your communication by customer type and segment.
Subsequently, Mailchimp also includes social media advertising features for promoting your brand and special offers to your email marketing list through other mediums.
Want some inspiration on getting started with Mailchimp? Click here!
Over the last decade, the word influencer has risen to fame. Ultimately, influencers have become increasingly important for the majority of brands. Whether an influencer has a hyper-focused following or a huge mass-market one, their posts and influence on communities can stimulate users to favor a brand and speed up the purchase process.
But who is the right influencer for your business? What is their social reach?
Hypeauditor is here to help you to make the right decision. This tool helps you find influencers with a real audience and engaged followers. Furthermore, it can help you detect fraudulent ones too as the platform has a record of detecting 95.5% of fraudulent activities.
Subsequently, you can track the growth of your accounts and the effectiveness of your campaigns too.
Intrigued? Learn more
With YayText you can generate a variety of cool Unicode font styles that you can copy and paste into Facebook, Twitter, and other social networks. There are many different styles you can try. Explore YayText to find the perfect font style to communicate your brand on social media.
Conclusion on the best social media management tool to use for your MSP
We know that these platforms are only a small part of the entire social media management tools universe. However, at the same time, these will definitely help you on your way to getting started with communicating on social media.
Hungry for more marketing tips? Check out our social media holiday calendar as well as the top tips for creating an MSP digital marketing strategy.
Want to suggest other Social Media Management Tools or apps that you love? You can always write to us on Facebook, Twitter, LinkedIn, or Instagram!