If you’ve been hiding out, TikTok has become one of the world’s most popular social media platforms.
It was started in 2016 and has become a global sensation. It’s had over 3 billion downloads worldwide, making it one of the most popular social media channels today. If you’re not on there yet, it may be time to consider leveraging the platform for your content marketing strategy.
That’s why today we will look at some of the IT TikTok channels you can follow and inspire from.
TikTok is owned by a Chinese company called ByteDance. Furthermore, it is primarily known for its short-form videos, ranging from 15 to 60 seconds in length. This format has contributed to its appeal and viral nature because it allows users to consume and create content quickly.
Today we’re going to talk about computer networking and MSP content that’s happening on TikTok. We will examine how MSPs and the IT community use TikTok for marketing and content creation.
More specifically, this article will cover:
- MSPs on TikTok
- What to share as an MSP on TikTok
- Benefits of establishing an MSP presence on TikTok
- Examples of Channels
Tip: If you’re just starting out with social media, you’ll want to read through our article on social media best practices for MSPs. Bonus tip: don’t forget to read through our social media holiday calendar for MSPs to help with your content planning.
MSPs on TikTok
Many MSPs, computer networking experts, and commercial integrators are establishing a presence on TikTok.
Seeing more MSPs joining TikTok for marketing and content syndication is great.
What to share as an MSP on TikTok?
Technology Tips and Tricks: Create short videos with special tips and tricks for your customers, like cybersecurity best practices, data backup strategies, or productivity hacks. Use bite-sized tips to help your customers learn about your services and industry.
Behind-the-Scenes: Show your customers, leads, and prospects behind-the-scenes at your company or organization. Do also showcase your team, infrastructure, and daily work life.
Client Wins: Share your client wins and customer success stories. Feature short testimonials from your happiest clients.
Technology Trends: Explain and address trending technology news and topics. This could be significant security events, attacks, new devices, and any industry news your customers and prospects will likely have heard.
Q&A Sessions: Host Q&A sessions and answer your customers’ questions.
Educational Content: Create educational content that breaks down complex concepts into easily digestible videos or offers tutorials on specific software or tools.
Industry Expertise: Establish yourself as an industry expert by sharing your knowledge and opinions on relevant topics. Discuss industry challenges, provide thought leadership, and offer practical advice to businesses seeking managed IT services.
You can share all kinds of content as an MSP on TikTok. Share tips and tricks, behind-the-scenes content, client wins, and comment on technology trends. Or, create educational content, Q&A sessions and share your industry expertise. Sharing content on TikTok can help you engage existing clients, grow your prospects, and establish yourself as an industry thought leader.
Benefits of establishing a presence on TikTok
TikTok is a popular tool if you’re a marketer, and here are just some of the benefits.
- Big User Base: TikTok has a massive user base. Use TikTok to tap into this vast audience and potentially go viral. Increase your brand visibility, reach, and potential growth.
- Engagement: TikTok thrives on authenticity and encourages user-generated content.
- Get Creative: TikTok natively has many creative tools to help you create and showcase your content. TikTok provides various ways to produce engaging content, from filters and stickers to editing features. Who knew cabling and computer networking could be so exciting?
- Find Partners: There are many influencers on TikTok, and you can tap into them for marketing and collaborations. Partnering with influencers in your niche effectively drives brand awareness, credibility, and potential conversions.
- Discoverability and Hashtags: TikTok’s search and discovery features make it easier for users to find content related to their interests. By utilizing relevant hashtags and optimizing your content, your brand has the potential to be discovered by users actively seeking content in your industry or niche.
Top Computer Networking and IT Channels
The MSP and IT community on TikTok could use a boost as there are not yet many channels to follow and engage with. If you’re already on TikTok as an MSP or IT professional, great job! If not, consider starting up a channel soon.
“No.. you can’t have free stuff”
This is one of the hugely popular, viral IT TikTok channels. Carterpcs covers high-level gameplay, Best mics, his own set-up, favorite keyboards and switches, and more.
“StorageReview runs a lab and website covering the latest in cutting-edge tech 🔥 “
This is another very popular IT TikTok channel that covers computer networks, reviews, and cutting-edge technology.
@Computer Knowledge Enthusiast
“I’m a professional writer in all things computer science.”
Another viral IT TikTok channel, Computer Knowledge Enthusiast, covers everything from AI experiments to Python and Windows 98 introduction.
@The Bearded IT Guy
“repair shop owner by day
tech educator by night”
This is one of the most popular IT TikTok channels. Thebeardeditguy shares videos on tech reviews, software recommendations, cybersecurity, and more.
“Networking / Structured Cabling / Low Voltage / Scripting / PC repair / Wireless”
This channel covers scripting, phones, structured cabling, IT repair, IT training, and more.
“Watch for my TikTok Live
YouTube and Twitch”
Learn about Router OS, IPV4 subnetting, Cisco ACL, Basic IP routing, and more.
“Share network tips | IT cert | Tech meme”
Learn about network tips, IT certification, IT memes, command cheat sheets, network tools, and more.
“More stories in the daily podcast & weekly YouTube shows.”
If you’re in the MSP industry, you may already follow Dave Sobel’s Business of Tech podcast. Dave is also bringing all his MSP industry discussions to TikTok as well.
Increasing the number of MSPs and IT TikTok Channels
TikTok is a wildly popular social media outlet with more than 3 billion downloads worldwide. As an MSP, you can join TikTok and share engaging content like tips and tricks, customer success stories, client wins, behind-the-scenes videos, and commentary on the latest tech news. Moreover, TikTok can help you find new customers and engage existing ones. Who knows, you may even go viral.
At the same time, not many IT professionals and MSPs are fully leveraging the marketing potential of TikTok yet. Consider joining TikTok to tap into the vast user base. Moreover, TikTok can enable you to get creative, find partners, engage new and existing users, and be more discoverable to a broader audience.