As a Managed Service Provider, you depend on your website to generate leads for you. The quality of the leads you get is directly related to the quality of your website. If your site is not optimized to generate the leads most relevant to your business, you are missing out on some great opportunities. Fortunately, designing a site that provides you with strong leads is not a complicated process. You just need to put design effort into what will actually sell what your MSP has to offer. Here are five web design tips that any MSP can use to boost lead generation.
1. State Upfront Who You Serve
The MSP space is more crowded than ever. To stand out from your competitors, your website needs to be clear and upfront about who you are and who you serve. The goal is for visitors to your site to know within a matter of seconds that they are in the right place.
A good place to start is by describing the services you offer. Are you focused on applications, networking, or hosting? Or do you offer complete infrastructure and support services? Potential customers should know right off the bat what type of services they can expect from your MSP and why you are the right choice to provide those services.
Customer testimonials are a great way to let visitors know that you have experience and expertise in your particular niche. Comments from social media also carry a lot of weight with potential customers. If your MSP has won industry awards, display them prominently on your landing page. While you want to tell customers why your MSP is the right choice, it can be even more effective when they hear it from others.
2. Make it Easy to Contact You
It cannot be overstated how important contact information is on your website. Websites without readily available contact information can make a company seem untrustworthy to new site visitors. If they have to go digging for ways to contact you, it’s a safe bet to say your site is losing leads rather than generating them. The good news is that there are several effective ways to enable visitors to get in touch with you.
Live chat may be the most popular contact method on websites today. Potential customers love the immediate feedback, and live chat provides an excellent opportunity to start the lead conversion process right away.
Prominently displaying links to your support site help instill confidence that customers will get help when they need it. And an easily accessible knowledge base or FAQ section shows that you prioritize customer support.
It should go without saying that email addresses and phone numbers should be readily available on your site too, so take some time to make sure they’re always visible by placing them in your page headers or footers.
3. Videos Help Sell Your Services
If a picture is worth a thousand words, imagine just how valuable videos are. Studies have shown that expertly crafted videos greatly increase lead conversion rates in a wide range of industries, and MSPs are no different. Videos allow you to feature staff, which helps potential customers make a personal connection to your business.
The most effective videos will be conversational in tone and speak to the user rather than at them. And the most effective videos will feel relaxed and natural as if someone walked into your office to meet with your best salesperson.
Also, make sure to keep cross-platform browsers and mobile devices in mind when posting your videos. Nothing will turn away a potential customer quickly than a video that won’t load or play properly. Using ubiquitous platforms like YouTube to host your videos can help here, as you can embed the video on your site and ensure that it will play quickly and properly on a wide range of devices.
4. Make it Snappy
Speaking of loading quickly and properly, make sure your web pages load fast too. You may already know that potential customers won’t stick around if a site takes longer than two seconds to load, but there are other penalties too. You can load up your page with SEO keywords, but that could all be for naught if your site is way down the list of Google’s search results–and Google’s algorithm does penalize sites with long page load times.
Besides designing a site with standard code that loads well in all the major browsers, there are other steps you can take to help with page loading speeds:
- Upgrade to a new web hosting provider that can handle your expected traffic.
- Switch to a faster DNS provider.
- Optimize all your site’s images so they are smaller and load quicker.
- Enable compression on your web server, which can decrease the size of HTML and CSS files.
5. Use Active Words to Sell Your Services
Describing your services is obviously important, but how you word your descriptions can be equally important. Use active verbs like “get,” “have,” and “feel,” instead of more passive phrases like “imagine if you could have,” or “imagine feeling.”
This can be an important part of the lead generation process, because it instills confidence that your MSP does deliver the services you offer, instead of just potentially offering those services. Writing quick and sharp copy is engaging to readers, and leaves them feeling confident that you are the right choice.
Firstly, to boost lead generation for your MSP is important to optimize your website in order to generate the leads most relevant to your business.
Secondly, is fundamental that visitors of your website understand in a blink of an eye that they are in the right place. You can start by describing the services you offer.
Thirdly, websites without readily available contact information can make a company seem untrustworthy to new site visitors. There are several ways to enable visitors to get in touch with you like Live chat or links to your support site help.
Last but not least, if you want to increase lead generation for your MSP, make sure your web pages load fast too.