Maintaining an active and engaging social media presence in today’s digital-first world can be essential if you are a Managed Service Provider (MSP) looking to grow your audience. However, consistently producing fresh and relevant content can be challenging.
To help you overcome this hurdle, here are ten creative ideas for your MSP’s social media channels that can spark interest, foster engagement, and position your brand as an industry leader.
In a previous blog post, we shared best practices for crafting an effective social media strategy tailored to MSPs. Building on that foundation, we’ll now discuss specific content ideas to enrich your social media presence.
This is the list of our social media content ideas:
- Industry News and Insights
- Tech Tips and How-To Guides
- Customer Success Stories and Awards
- Behind-the-scenes Looks
- Product and Service Demos and Live Q&A Sessions
- Industry Expert Interviews
- User-Generated Content
- Upcoming and past Events
- Fun and Engaging Posts
1) Industry News and Insights
Stay on top of industry trends and share your insights on how they impact your clients. Whether it’s new cybersecurity trends, industry trends, software updates, or regulatory changes, providing your take on these topics positions you as a thought leader.
For example, we recently published blog posts about cybersecurity trends, industry trends, IT news, and more.
2) Tech Tips and How-To Guides
Share bite-sized tech tips, how-to guides, and best practices related to your services. This not only showcases your expertise but also provides value to your audience, helping them solve common problems or improve their operations.
For example, Domotz is a powerful part of your onboarding process, so we wrote an entire MSP Onboarding Template Checklist for you.
3) Customer Success Stories and Awards
Highlighting customer success stories and case studies demonstrates the tangible benefits of your services and builds trust with your audience. Share testimonials, interviews, or before-and-after scenarios to illustrate how your MSP has positively impacted businesses.
For example, you can see our Instagram post about the Domotz awards, or a Domotz review.
4) Behind-the-scenes Looks
Give your audience a peek behind the curtain by sharing behind-the-scenes content. This could include your team at work, office culture, community involvement, or how you tackle complex IT challenges. It humanizes your brand and builds a more personal connection with your audience.
At Domotz, we regularly share #LifeAtDomotz photos of our life and events.
5) Product and Service Demos and Live Q&A Sessions
Showcase the features and benefits of your services with short demo videos or walkthroughs. This helps potential clients understand what you offer and how it can solve their specific issues.
Host live Q&A sessions on Instagram, Facebook, YouTube, or LinkedIn platforms to engage directly with your audience. This interactive format allows you to address their questions in real-time, providing immediate value and strengthening relationships.
For example, here at Domotz, we have the Domotz Town Hall and Meet the Experts webinar series. Watch the “Town Hall” to discover exciting new features, and join “Meet the Experts” for invaluable insights into IT monitoring from leading professionals.
6) Industry Expert Interviews
Collaborate with industry experts or influencers for interviews or panel discussions on relevant topics. This type of content not only enriches your channel with diverse insights but also expands your reach to the expert’s audience.
For example, here at Domotz, we have our Meet the Experts series, where we connect with our audience to share valuable insights into the world of IT monitoring and respond to questions.
Watch this webinar here
7) User-Generated Content
Encourage your clients to share their experiences with your MSP on social media and repost this content on your channels. User-generated content (UGC) serves as a powerful form of social proof, enhancing your credibility and trustworthiness.
8) Upcoming and past Events
Promote and recap your educational webinars and workshops on your social media channels. Sharing key takeaways or offering access to recorded sessions can provide significant value to your audience and position your MSP as an educational resource.
For example, Domotz participated at #ISE2024, and we shared some images on our social media channels.
9) Fun and Engaging Posts
Remember to mix in some light-hearted, fun content to keep your social media channels engaging. This could include tech-related memes, team celebrations, or national holiday posts. Balancing professional content with more personable posts can make your brand more relatable and approachable.
For example, we recently shared an Instagram post about the Super Bowl.
Time to celebrate the holidays
Step up your social media game and engage followers by celebrating these educational, fun, clever, wacky, and (sometimes) weird annual observances. For example, PacMan Day, Talk Like Yoda Day, and honoring the inventor of the copy & paste function are all important observances on our Social Media Holiday Calendar. Read more here.
Conclusion
Leveraging these social media content ideas, your MSP can create a vibrant and engaging social media presence that attracts new clients, engages your current audience, and positions your brand as an industry leader. Remember, the key to success on social media is consistency, relevance, and engagement. Regularly posting diverse content that resonates with your audience can build a strong online community and drive meaningful business results.
